$SELLORMikol Sellor
HODL Temple · Est. forever ago

Mikol Sellor
buys $Sellor

Chief HODL Officer of Mikrostrategee. He never sells it. He only buys it. He buys it when it goes up. He buys it when it goes down. He buys it when his lawyers say stop. He never sells it.*

*Asterisk added in late May. Pay no attention to the asterisk.

Mikol Sellor, a cartoon caricature of a crypto CEO with glowing Bitcoin laser eyes
LASER EYES NEVER LIE
NEVER SELL ITBUY $SELLORDIAMOND HANDSHAVE FUN STAYING POORONE MORE DIPWE NEVER SELL ITOK MAYBE 32 OF THEMNEVER SELL ITBUY $SELLORDIAMOND HANDSHAVE FUN STAYING POORONE MORE DIPWE NEVER SELL ITOK MAYBE 32 OF THEMNEVER SELL ITBUY $SELLORDIAMOND HANDSHAVE FUN STAYING POORONE MORE DIPWE NEVER SELL ITOK MAYBE 32 OF THEM
Real numbers / live tape

Actual market prices, regrettably real

Bitcoin updates live every 30 seconds via CoinGecko. MSTR shows the last known close. The chart below plots daily BTC candles since August 2020, with circular markers for every Mikrostrategee buy and (regrettably) sell they have disclosed. None of this is financial advice — it is barely even emotional advice.

Bitcoin · BTC/USDCached

Mikrostrategee · MSTRLast close

— a leveraged bet on a man who said he'd never sell.

BTC/USD·1D·Since Aug 2020
Full chart →

Loading candles…

Mikrostrategee boughtMikrostrategee sold (briefly, with asterisk)
The complete "never sell" ledger

Every single time they sold it

In its entire history, Mikrostrategee has publicly disclosed selling Bitcoin exactly four times— which, for a company whose entire personality is "never sell," is precisely four times too many.

Dec 22, 2022704 BTC
Proceeds
≈ $11.8M
Reason
Tax-loss harvesting
Bought back 810 BTC two days later, so it basically never happened. Wink.
May 26–31, 202632 BTC
Proceeds
≈ $2.5M
Reason
Funding the STRC preferred-stock dividend
First sale since 2022. No reported buy-back this time. The asterisk grows.
June 29–30, 20261,363 BTC
Proceeds
≈ $80.8M
Reason
Preferred dividends + USD reserve
Turns out 32 was just the opening act.
July 1–5, 20262,225 BTC
Proceeds
≈ $135.2M
Reason
More preferred dividends + USD reserve
Holdings land at 843,775 BTC. We are still never selling it*, except when we are.

Sources: company disclosures via press reports (Dec 2022: 704 BTC sold, 810 rebought days later; May 2026: 32 BTC; Jun–Jul 2026: 3,588 BTC sold for dividends and the USD reserve). Holdings reported at 843,775 BTC as of July 12, 2026. Numbers are real; the laser eyes are editorial.

HODLZCelebrity Bitcoin Gossip
Live
Paparazzi-style scene outside the HODL Temple
Exclusive

Mikol Sellor Spotted Leaving HODL Temple With Unmarked Ledger

Insiders say the Chief HODL Officer was 'just grabbing lunch' — wallet says otherwise.

Breaking

Laser Eyes Were CGI, Says Former Intern

12 min ago

Photos

Inside the Everydip Desk: Champagne, Tears, More Buying

34 min ago

Sources

CFO Seen Sobbing After 'Tactical' 32-Coin Sale

1 hr ago

Hot Take

Wife Asks 'Are We Rich Yet?' — He Buys More BTC

2 hrs ago

EXCLUSIVE: ASTERISK ADDED TO NEVER-SELL POLICYPHOTOS: MIKOL SELLOR'S DIAMOND HANDS OR JUST NERVOUS SWEAT?SOURCES: LAWYERS SAID STOP — HE SAID EVERYDIPINSIDER: STRATEGEE MEETING ENDED IN GROUP HODLREPORT: PAPER HANDS CLUB REJECTS HIS APPLICATION AGAINBREAKING: 843,775 COINS STILL NOT FOR SALE*EXCLUSIVE: ASTERISK ADDED TO NEVER-SELL POLICYPHOTOS: MIKOL SELLOR'S DIAMOND HANDS OR JUST NERVOUS SWEAT?SOURCES: LAWYERS SAID STOP — HE SAID EVERYDIPINSIDER: STRATEGEE MEETING ENDED IN GROUP HODLREPORT: PAPER HANDS CLUB REJECTS HIS APPLICATION AGAINBREAKING: 843,775 COINS STILL NOT FOR SALE*EXCLUSIVE: ASTERISK ADDED TO NEVER-SELL POLICYPHOTOS: MIKOL SELLOR'S DIAMOND HANDS OR JUST NERVOUS SWEAT?SOURCES: LAWYERS SAID STOP — HE SAID EVERYDIPINSIDER: STRATEGEE MEETING ENDED IN GROUP HODLREPORT: PAPER HANDS CLUB REJECTS HIS APPLICATION AGAINBREAKING: 843,775 COINS STILL NOT FOR SALE*
Whale watching

Who actually owns all the Bitcoin

A clean breakdown of the largest known Bitcoin holders. Hover or tap a slice for details. Mikrostrategee's wedge glows gold — because of course it does. Figures are approximate, publicly reported, and not financial advice.

Top holders · share of 21M supply
5%4%83%Mikrostrategee4.0%of 21M supply
Corporate treasuryThe star of the show

Mikrostrategee (Strategy / MSTR)

843,775 BTC

23.6% of tracked stash4.02% of all 21M BTC

Buys $Sellor. Sold a mikro amount, then a macro amount, all with an asterisk. The most leveraged conviction in the game.

Pie = full 21M BTC cap. Top seven = 3,580,775 BTC combined (17.1% of supply). Rest is everyone else. Figures are approximate, publicly reported, and not financial advice.

Crowd consensus / live odds

PolySellor Desk

Real Polymarket bets on Mikrostrategee — bankruptcy, BTC targets, weekly purchases, margin calls. The crowd thinks they know what Mikol will do next. History suggests the asterisk has other plans.

Mikrostrategee MarketsOffline
View all on Polymarket →

Real Polymarket odds · Not financial advice · Asterisks sold separately

The Sacred Vow · v1.0

We will never sell it

Mikol Sellor has personally promised, on stage, in podcasts, in all-caps tweets, and in the Mikrostrategee shareholder letter, that the coins are forever. They are not for selling. They are for holding. Until the heat death of the universe. Guaranteed.

ForeverNo exitDiamond handsHeat death of the universePinky promise

This section is preserved exactly as written before late May 2026. We have decided not to edit it. For the historians.

Official corporate philosophy

Buy $Sellor

There is no dip too small for Mikol. There is no salary, mortgage, or company treasury that cannot be converted into "one more dip." Click the button. Feel the strategee.

Is it down? Buy $Sellor.

Dips bought by Mikol (live-ish)

840,999

By clicking you agree to never sell it. Probably. Mostly. Until late May.

BitNews
Live Now
BreakingHeadlines · Ch. 21M
BitNews live feed of another market crash

Market Crashes Again. Everyone Surprised Again.

Sellor St. Bureau · Never Sell EditionVol. 21M · Fear Index 99Sources: vibes, laser eyes, one asterisk
MARKET CRASHES AGAIN · EVERYONE SURPRISED AGAINMIKOL SELLOR: WE NEVER SELL IT*BTC DOWN 18% · BUY $SELLOR DESK ON FIREPAPER HANDS CLUB ANNOUNCES RECORD MEMBERSHIPLIQUIDITY DESK REFUSES REFUNDS · CITES STRATEGEEMARKET CRASHES AGAIN · EVERYONE SURPRISED AGAINMIKOL SELLOR: WE NEVER SELL IT*BTC DOWN 18% · BUY $SELLOR DESK ON FIREPAPER HANDS CLUB ANNOUNCES RECORD MEMBERSHIPLIQUIDITY DESK REFUSES REFUNDS · CITES STRATEGEEMARKET CRASHES AGAIN · EVERYONE SURPRISED AGAINMIKOL SELLOR: WE NEVER SELL IT*BTC DOWN 18% · BUY $SELLOR DESK ON FIREPAPER HANDS CLUB ANNOUNCES RECORD MEMBERSHIPLIQUIDITY DESK REFUSES REFUNDS · CITES STRATEGEE

BitNews is a parody network. Not financial advice. Asterisks sold separately.

BreakingSpooder-Sense tingling · last 72 hrs

Plot twist: they sold it

In a move that absolutely no laser-eyed prophecy saw coming, Mikrostrategee quietly sold 3,620 coins in 2026 alone (32 in late May, then 3,588 more by early July) for about $218 million — its first sales since 2022. The official reason: paying dividends on very-real-sounding preferred stock and topping up the USD reserve.

Mikol insists this is "tactical and symbolic" and totally different from selling, even though it is, definitionally, selling. With great HODLing comes great asterisks.

843,775 still HODLed3,620 sold in '26
Two Bitcoin superheroes pointing at each other, parody of the Spider-Man pointing meme
"Never sell it"
"Just sold it"

The official message

"We never sell it."

Repeated approximately one billion times across every keynote, interview, and timeline since the dawn of laser eyes.

The actual 2026 footnote

"*okay, 3,620 of it."

For dividends. Tactically. Symbolically. Totally on purpose. We are still never selling it, except for the parts we keep selling.

Certified Mikro Lore

The Mikro Memes

Everything here is small except the conviction (and the eventual regret). Approved by zero compliance departments.

naming things

Why 'Mikro'strategee?

Because the strategy is enormous but the part where they admitted to selling was kept... mikroscopic. Tiny font. Press release at 4 AM. You blink, you miss it.

anatomy of a sell

Mikro-sell, they said

32 BTC out of 843,706. 'It's a mikro position,' they insisted, sweating. The market did not find the size reassuring. Size does matter when it's your conviction.

cope chart

Mikropenis Indicator™

A leading on-chain metric measuring the gap between how loudly a man says 'NEVER SELL' and the actual length of time before he sells. Currently flashing red.

hodl wisdom

Have fun staying poor

Said the man, moments before selling a little bit to fund a dividend. The poor stayed poor. He also stayed poor-er by 32 BTC. We are all learning.

wallet check

Show me your hands

Diamond hands? Paper hands? No. Mikro hands. Just big enough to hold the asset, just shaky enough to release exactly 32 of it for liquidity reasons.

technical analysis

Buy $Sellor

Dip goes down: buy $Sellor. Dip goes up: that's a dip in your fiat, buy $Sellor. There is no dip. There is only buy $Sellor. Until late May, when there was, briefly, a sell.

Parody. Not financial, anatomical, or emotional advice. Any resemblance to real laser-eyed executives is entirely the point.

The Foundational Document

The Mikropaper

The actual Bitcoin whitepaper — Bitcoin: A Peer-to-Peer Electronic Cash System by Satoshi Nakamoto (2008). Mikol did not write this. He just bought more of whatever it describes.

Loading mikropaper…

Source: bitcoin.org/bitcoin.pdf. Section 6 mentions mining incentives. Mikol interpreted that as "never sell it."